8-FIGURE CONTENT GENERATION SYSTEMS
OVERVIEW
FATJOE, a leading name in the SEO world, wanted a simple project management solution for their writers. We built an autonomous system that eliminated the majority of administrative and logistical work, letting their writers get back to what they're best at: producing great content.
Our team consulted with FATJOE, identified their current project management practices, and deep dove into their product catalog.
Then, we streamlined their processes by consolidating steps, identifying fulfillment constraints, and systematically eliminating friction in their production pipeline. The result was marked cost savings & efficiency.
As they grow, most eight-figure agencies quickly find themselves at a crossroads: they typically either prioritize sales, or prioritize fulfillment—i.e, they focus on one at the detriment of the other. FATJOE took a fundamentally different approach. By offering highly productized, modular packages with transparent pricing & simple upfront terms, they get to deliver great service at volume. And after streamlining their project management, FATJOE is more effective than ever.
THE KEY
How do you scale an agency effectively?
In reality, your ability to scale depends entirely on your staffing model & your project management chops. Agencies that get stuck in the 7-figure milieu often do so because of excessive bloat caused by bespoke pricing, inflated account managers, and so on. But by productizing your offering, and then running each product through a streamlined pipeline, companies like FATJOE grow steadily and consistently without compromising their bottom line.
