Outcomes

• We secured placements in CNN, Forbes, WSJ, Fortune, BBC and dozens of tier-1 outlets.
• We achieved an 18% positive-reply rate—4-5× typical cold-PR benchmarks.
• We reduced account-management headcount by 80% while delivering more wins per client.

Challenge

XWECAN's high-touch PR campaigns required large account teams and manual research. Scaling to tens of thousands of hyper-personalized pitches daily was impractical with their existing workflow.

Solution

• We auto-generated pitch drafts from client onboarding summaries, emphasizing the angles most relevant to each media segment.
• We built a research engine that scraped recent articles, identified journalists by beat and publication, and enriched records with email, LinkedIn, X, Muck Rack, and past coverage links.
• We set up 100+ rotating sender identities enabling >10,000 personalized emails/day with sequenced follow-ups.
• We deployed GPT-powered icebreakers that referenced each journalist's latest work, producing intros that routinely earned "best pitch I've seen" replies.
• We automated media-hit tracking, Qwoted/HARO matching, and project-management workflows, cutting admin to near-zero.