Challenge

Facebook ads brought leads at a premium CPL; every contact had to be nurtured with just right pressure to maximize conversions without alienating prospects.

Solution

• Built behavior-driven nurture engine spanning SMS, email, Facebook DM/group invites and scheduled calls.
• Engagement signals (course-progress %, email opens, asset downloads, group joins) fed a lead-score that dictated cadence and channel.
• Sales-ops layer: setter/closer scoreboard, tiered-commission logic, and call-outcome forms auto-enforced via SMS nudges to managers.
• Unified dashboard tracked dials, show-ups, close-rate, cash-collected and product split in real time.

Impact

• Call-booking rate up ~30%.
• Close-rate per booked call up ~25%.
• ROAS improved by ~40% as high-ticket sales offset ad costs.
• Transparent performance data fostered healthy competition and accelerated promotion of top setters to closers.